Eat More Optimism, or is it Kale? Or, "Chikin' "?

By Dr. Russ

Should you eat more chicken or more kale to get more optimism?  Chic-fil-A thinks it is more chicken. Bo Muller-Moore who silkscreens the phrase, “Eat More Kale” on to t-shirts in Vermont casts his vote for kale.

Apparently, Chick-Fil-A --the second largest fast food, fried chicken restaurant chain next to KFC-- thinks it owns the rights to “Eat More . . .” and are trying to get Bo Muller-Moore to shut down his business.

For his part Bo claims he is broadcasting the benefits of local agriculture.  The legal team at Chick-fil-A thinks the public will be confused about the difference between chicken and kale.  That reminds of the really old and dumb kids joke that asks:  “What is the difference between toilet paper and a shower curtain?”  When the respondent says he doesn’t know, the punch line comes: “Well I’m never letting you into my bathroom.” Guffaw, Guffaw.

But, thanks to the corporate, monopolistic mentality of Chick-fil-A, Muller-Moore has become famous and more people will know the difference between kale and chicken and eating healthy as they “eat more kale.”

Kale is my favorite vegetable, and one of the most nourishing available.  But, here are a few reasons why this ridiculous controversy encourages us to “eat more optimism.”

1. No matter what happens legally, this little guy will come out ahead.
2. Eating healthy is an optimistic act as it embodies the concept of self care of our bodies and our esteem and worth.
3. The controversy seems so silly that I laugh as I think about it, and laughter is always an optimistic act.
4. We have a chance to come to the aid of an entrepreneur who is just trying to help with a cause.
5. Chick-fil-A seems more about protecting its empire and ego-defensiveness is always an act of pessimism.