Has McDonald's Lost its Optimistic Luster on this Issue?
Thursday, October 27, 2011 at 3:47PM By Dr. Russ
An Arizona State University professor, Dr. Erin Carr-Jordan, a mother of four, has been banned from McDonald’s franchises in Valley, Arizona. Dr. Carr-Jordan has begun a campaign to expose the dangerous germs, dirt and trash that abound at all the McDonald’s playgrounds she has visited. She has been recording and posting videos of trashy playgrounds, and now has an international following. She not only has made videos, but has taken samples of the filth in for official lab tests.
In the video below she explains the lab test findings and shows extensive lab teat results to support her point of view.
{For a short TV news version of the story, click on this link }
It turns out that there are not any local, state or national regulatory rules regarding the cleanliness of facilities like this one. Given the disgusting nature of these videos, I would think a company like McDonald’s would want to present a squeaky clean image. But no, instead they have done what many organizations do and have now engaged in denial and blame the victim or whistle-blower.
This kind of attitude creates pessimism outside and within the organization. Outside it diminishes the public image of McDonald's making it look like an organization that does not care about the customer. Inside the organization it leads to lower employee motivation as they are not held to the highest standards of customer service.
If McDonald's were an optimistic organization they would embrace Dr. Carr-Jordon’s expose’ as important, welcome and necessary feedback. They would admit to the facts and the need to clean up the places. They could have turned this setback into a great marketing campaign. So, instead of becoming a short setback it will now become a negative and protracted public relations problem for McDonald's.
I applaud the call for some national standards on cleanliness in places like these. But, an optimistic organization does not wait for someone to mandate a regulation. Instead the optimistic organization acts ahead of curve, and is a leader for positive attitudes and living.
Come on McDonald's, you can do better than this!
Reader Comments (2)
Brazilian national soccer team 23 player list:
Goalkeepers: Neto wear adidas f50 adizero prime trx (Fiorentina soccer club), Diego Alves (Valencia soccer club)
Back: Daniel Alves wear cheap soccer jerseys (Barcelona soccer club), Fabio da Silva (Manchester United soccer club), Thiago da Silva wear nike mercurial vapor superfly iii (AC Milan soccer club), Anderson Luis da Silva (Benfica soccer club), Marcelo wear cheap soccer cleats (Real Madrid soccer club), Ribeiro Adriano wear adidas soccer cleats (Barcelona soccer club), Sandro (Porto soccer club), David Luiz wear cristiano ronaldo cleats (Chelsea soccer club)
Midfield: Lucas Pezzini Leiva wear lionel messi soccer cleats (Liverpool soccer club), Sandolo (Tottenham soccer club), ernandinho wear adidas adipower predator trx (Shakhtar Donetsk soccer club), Elias (sports soccer club), Anderson Hernanes wear adidas f50 adizero trx (Lazio soccer club), Luiz Gustavo (worship Jen Munich soccer club), Marcelo (Real Madrid soccer club), Tutut (Dynamo soccer club), Julio Cesar (Benfica soccer club), William (Shakhtar Donetsk soccer club)
Forwards: Hooker wear nike soccer cleats (Porto soccer club), Jonas (Valencia soccer club), Kleiber (Porto soccer club)
superpopular was the first ever wholesaler to offer small-quantity, China Wholesale products for Wholesale Dropshipper directly from a warehouse in China.
www.superpopular.net is a reputable site to buy. Customers have been giving positive feedbacks on the qualities of our items, They are committed to do Ladies Bangle Watches with all types of customers (wholesale, retail, or dropship). As a professional supplier, They sale all kinds of products such as wholesale designer watches, buy Hello Kitty Watches from china, wholesale Fashion costume jewelry, Hello Kitty Crystal Necklace, China Wholesale Bags, Wholesale Electronics DropShip, wholesale video games, Wholesale Electronics, etc.